Winter is here and what is more classic than rocking a navy pea coat? With its origin from the British navy, it is built to withstand the cold wind during the winter. Complete the naval look by adding a turtleneck and for layering during the colder days.
During this fall, Brothers will head out on a tour in Sweden to increase men’s knowledge about fit and style. Brothers will be able to do this by offering a personal fit analysis and the possibility to bring your old garments to adjust them after your unique measurements. Every man should be able to find his perfect size, his so called “Size You“. And that is what the tour is about, to raise the question about the male body ideals and that everyone are unique.
All bodies are unique and the body of the Swedish man is no different. Some have muscular thighs, others have a round belly or the so called love handles. The variations of the male body are endless and the result of this is that most of men feel that they are unable to find their size in stores and online.
Earlier this spring, Brothers hosted a tour in Sweden to spread the word about their made to measure service, and also took the opportunity to collect data from a larger amount of men’s body measurements. Based on this information, the company have been able to create an avatar that represent the average Swedish man to show how he actually looks in real life and how it differs from the standardized size system.
Body ideals have gained more space in the public debate. We want to pay attention to the issue even from a male perspective. Our hope is to make people to feel more comfortable with their body and feel that their blazer, shirt or pants fit as they are supposed to. All bodies are unique, and Brothers wants to educate Swedish men during this upcoming tour and help them to find their “Size You“. – Magnus Hultin, Chief Designer at Brothers.
A lot of men feel insecure how a suit should fit and that is not something to be a shame of. Brothers will during this tour guide Swedish men to a more well-dressed look, customized after each and everyone’s unique style, size and body. Except the fit analysis that is offered during the tour, Brothers will also offers a selected amount of visitors to bring their own tailored garments, and to get it adjusted to their own”Size You“.
Usually only one small adjustment is needed, sometimes none at all is required and in some cases it is necessary to correct all the measurements. With the tour, Brothers wants to teach men more about their size and fit, but also offer the opportunity to customize and correct earlier purchases. In terms of sustainability, it is important to ensure that all clothes that are hanging in the wardrobes are actually used and that future purchases are perfectly fitted from the start, ” – Magnus Hultin, Chief Designer at Brothers
Brothers tour in Sweden will begin 30/9 and will during five weeks visit 15 different malls, stations and offices in Sweden (the full schedule can be found below). If you are not able to attend the tour, you can find your “Size You” online.
30/9-1/1/10 Mall of Scandinavia, Stockholm
2-3/10 Stockholms Central Station
4-6/10 Kista Galleria, Stockholm
7-8/10 Täby Centrum, Stockholm
11-12/10 Mästerhuset, Stockholm
14-15/10 Birsta City, Sundsvall
17-18/10 Erikslund, Västerås
19-20/10 Marieberg, Örebro
21-22/10 Allum, Gothenburg
23-24/10 Gothenburgs Central station
25-26/10 Kungsmässan, Kungsbacka
27-28/10 Nordstan, Göteborg
29-30/10 Emporia, Malmö
31/10-1/11 Malmös Central Station
2-3/11 Triangeln, Malmö
4-5/11 Ingelsta Shopping, Norrköping
A few weeks ago, we looked at the new and exciting made to measure company Blugiallo. In the first article, we took a closer look at the company’s history, vision and portfolio. For today’s article, we will continue the journey to see if Blugiallo lives up to their vision, a made to measure experience fit for the 21st century.
It was a cold day in February and I was on my way to Kommendörsgatan 15, the place where Blugiallo are holding their trunk shows in Stockholm. During my arrival, both Alexander and Daniel greeted me, showed me to a sofa and offered a coffee. The coffee was served, and I started straight away to look into the different fabric swatches to find what I was looking for.
After a short time of period, Daniel approached me and asked what kind of suit I was looking for. I explained that I had a vision to find either a blue tropical wool, or a beige or green cotton fabric. With that said, Daniel explained thoroughly about their different collections, Business 365, Four Season, Eminent and Spotlight. We quickly ended up with the Four Season collection due my vision about the season specific fabrics. After pointing out that I also wanted to have a full canvas construction, we landed on the Bordeaux, the more luxurious line in the Four Season collection. In the end, the choice fell on a green cotton from E.Thomas, weighing approximately 290 grams and a price tag at 7990 SEK.
With one of the most important and hardest choices done, we continued to the mirror to take the full body measurements for a suit. Two fitting garments were handed over to me, a jacket in size 50 and a pair of trousers in size 48. This is normally the correct sizes in ready to wear clothing for me, but due to my differential body measurements, I always end up choosing made to measure services to make my life easier.
The measurements were carefully taken, and we discussed some personal references such as the length and drape of the jacket and the width of the trousers. My preferences were taken very seriously, but as a part of my review, I also let Daniel and Alexander decide most of the measurements to be able to show the full experience of the service.
After that the measurements were taken, we naturally continued with the last and remaining details. We discussed different lapels and sizes, linings, pleated or flat fronted trousers and much more. I chose the largest notch lapels and a half-lined jacket, one single pleated trousers with 5 cm cuffs.
And that was it, my green cotton suit was measured and all the details were set and sent to production. Me and Daniel sat down afterwards and went through the delivery date and how their online based profile worked on Blugiallo (a more detailed view of the online profile is included in the the first article about Blugiallo).
The delivery took approximately 5 weeks so they held up to the promise, but I choose to meet Blugiallo once again in the end of March for a personal pickup and to make any adjustments if necessary. The day came and I picked up the suit and mentioned one or two things that maybe needed to be adjusted after wearing it for a while. Now, some people may think that adjustments are a bad thing, but it is very common that smaller adjustments are needed for your first made to measure garment. I would even say that it is common that you need to do a couple of garments before achieving the best possible balance and fit.
This article was written nearly 3 months after the delivery of the suit, and I have now had the time use it in real life for a good amount of time. And I must say that I’m very pleased with the result, and what a good job Daniel and Alexander did for taken the measurements. I can be a tricky customer, especially with my special requests of details such as high waisted trousers and lower button stance. I’m actually that pleased, so I decided to order a new suit in the end of May, where we did some smaller adjustments for the tilting of the arms, and also made the waist measurements a bit wider. In my eyes, a great result and a service that I have waited that is easy to to order made to measure garments online.
For today’s post I would like to push for the tie-less look for the ongoing summer season. Try to throw away the tie sometimes for a more relaxing and cooler look in the hot summer weather. When wearing an outfit without the tie, try focus on materials such as cotton or linen for the jacket, and sneakers in suede or leather for a even more leisure look.
For today’s collage we take inspiration from the unique color with many names, some call it cobalt blue, other Napoli blue. The summer season allows brighter shades of blue to be worn instead of the more formal and laid back color navy. Wear the brighter colored suit with a pair of loafers to achieve the perfect summer look.
A few weeks ago, we took a closer look at the re-branded Engelska Herr in Malmö and its promising future online. In today’s article, we will look at the different alternatives that are available for the made to measure service Baltzar Sartorial, and of course the end result of my double breasted suit.
In the first article about Engelska Herr, we talked about the stores total makeover and how they are breaking new ground online with the multi channel concept Baltzar. The entrepreneurs Axel Persson and Wilhem Sturesson have created something unique by combining the heritage of the over 100 years old store, and delivered something new and exciting with their new look in store and online. At the same time, they launched a new made to measure concept called Baltzar Sartorial with the same design language. Is this service holding up to the same standard as the renewal of the store? Let us find out!
A classic made to measure service, that is what Engelska Herr have hidden under the name Baltzar Sartorial. The first thing that catches your eye about this service is the interesting start price point at 8495 SEK which also includes a full canvas construction. This price also includes a good selection of business fabrics, but there are many more fabrics and price ranges to choose from depending on your preferences.
I ended up choosing a lightweight summer fabric from the Italian mill Fratelli Tallia di Delfino. The fabric is available in the Baltzar Sartorial Tropical Wool book and weight approximately 270-300 grams. The combination of the weight and weave makes it a perfect companion for warmer days of summer, and wrinkle resistance for your travels.
The amount of selectable details are up to standard to other services and they offer the most common choices such as different styles for the jacket and trousers, lapels types and sizes, interlinings and pockets. They also offer a handmade construction for a premium for those who are interested and seeks the benefits of a handmade construction. It is a good selection, and will be enough for most customers.
In my case, I decided to go for a double breasted style with the widest lapels available at that time. I also choose the jetted pockets for a bit more formal look and a half lining to make it more suitable for the warmer months of the year. As an addition to this, I also tried the handmade construction alternative.
Engelska Herr normally offers a delivery time at 4-5 weeks for their made to measure service. My suit was delivered on time, but I picked it up at a later time during a weekend trip to Malmö last summer.
During my second meeting with Max Söderberg, we did some smaller adjustments for the trousers and jacket. We decided to make the trousers a bit slimmer to follow my natural silhouette, and we shortened the length of the arms for the perfect fit. During the pickup later that summer, Engelska Herr hosted a trunk with Fabio Attanasio from The Bespoke Dudes, presenting his new project, The Bespoke Dudes Eyewear.
The result was excellent at the pickup and when the smaller adjustments were made. Already during the first fitting, the double breasted jacket had a great fit which in my experience are hard to achieve from the first measurements. Max was right about the adjustments about the trousers, and even that they became slimmer, they highlighted my narrower body silhouette in a more pleasant way.
With a total price of 9995 SEK, which includes a handmade construction and details, I can highly recommend Engelska Herr and their made to measure service Baltzar Sartorial if you are in the neighborhood and are planning to order suit for approximately the same price range.
One of many benefits of a sport coat is the versatility to wear it with different garments from your wardrobe. Combine it with a pair of formal wool trousers for the office, or denims for the walk in the city. For today’s collage, I would like to show how to wear the later.
There have never been so many alternatives to choose from when it comes to tailored made to measure garments. That means that newly created actors needs to offer something unique. It could be that their products stands out from the crowd in terms of quality, options, the amount of fabrics or even quicker delivery options. One new player that are filling one important gap on the market is Blugiallo, a company that offers a new digital experience for the Swedish customers.
Everything began in late December 2013 in a small restaurant located in the central parts of Bologna, Italy. The two friends, Alexander and Daniel, were having a dinner conversation whereupon an elder gentleman entered the resturant. The lively discussion about the ongoing Champions League stopped and the focused changed to this flawlessly dressed gentleman, wearing a double breasted suit tailored to perfection. The elder man leaves the restaurant, leaving the friends to their own thoughts and both agreed on that they had a long way to reach the same level of elegance.
The conversation continued and they started to discuss the unjustified focus on quick fashion, the respect of craftsmanship, tradition and the quality for clothing. Looking back at the elder gentleman, who was clearly wearing a suit made by his local tailor, showed something out of the ordinary. Both continued and agreed on that it could not be that convenient, or economically for the wallet to run to your tailor to sew new clothing in this traditional way. Why not combine this fantastic and traditional craftsmanship in a modern and digital service with focus on flexibility and the customer?
And so, the idea was born in in the track of the love that the two friends have for Italy and its traditional craftsmanship. It was decided, the best of Italian and Sweden created the brand Blugiallo with one promise, a made to measure service fit for the 21st century.
21st Century made to measure
Made to measure should not be complicated, and Blugiallo’s vision is to simplify the process and offer a service fit for the present. With a core focus on a digital and customer experience, its a leap to take the made to measure service to another level.
Instead of presenting just another made to measure service, Blugiallo wants to offer a simplified and complete packages for its customers. The first step to take a part Blugiallo’s service is to book an appointment with them, either by visiting their showroom in Borås, one of their trunk shows or to book a private meeting for their corporate service.
After the initial meeting, your garment will be delivered to your home address or nearest pick-up point within 4-6 weeks along with details for your own personal profile online. With this profile, you will be able to order made to measure and made to order garments and accessories online without attending any meetings or trunk shows.
Their customer service team will always be able to assist you with updating your measurements, giving you style tips or discussing your next order through live chat and e-mail.
Instead of presenting an ordinary made to measure service, with numerous of collections and choices, Blugiallo have simplified the process and put together different offers from the start. Blugiallo’s vision is to offer handpicked collections, with different styles, fabric selections and details to make it easier for the customer.
Blugiallo offers the following categories as of today: Business 365, Four Season, Eminent, Spotlight. Each category are divided into smaller collections, where every collection represent different constructions, fabrics and silhouettes. The reason behind having different collections for the categories is to make it easier for the customers to find what they want, without having too many alternatives to choose from. This could be one of the key items to achieve a successful made to measure service based online.
Business 365 – Basic and minimalistic
Business 365 is the entry-level category which consists of three collections to choose from. These collections are highly recommended to choose if you never tried made to measure clothing before as the lower entry price gives it them an excellent price and quality ratio.
Stockholm is the most basic collection to choose from and is characterized by its minimalist style and colors. It is affordable and an excellent first choice for new and inexperienced customers.
Amsterdam focus instead on a more exclusive construction and fabrics compared to Stockholm. This collection offers the widest selections of fabrics to choose from, but still considered to offer a very good price, construction and quality ratio.
Wien is the most exclusive choice among the Business 365 collections. Wien focuses on luxurious fabrics and the more costly full canvas construction in an affordable fashion. This is the choice for the connoisseur that only wants the best, but with a limited budget.
Prices: Suits 5490 – 7290SEK, Shirt 1290-1490SEK, Trousers 1990-2290SEK, Overcoats 6890-7290SEK.
Four Season – Seasonal favorites
Four Season is Blugiallo’s most interesting category with focus on seasonal favorites and constructions. Compared to Business 365, this collection changes the spotlight to light constructions, colors and patterns consisting of two collections, Bologna and Bordeaux.
Bologna are the foundation of the Four Season collections and offers seasonal fabrics with a lighter canvas construction and unconstructed shoulders. If you are after a leisure and more sport influenced suit or sport coat, this is the choice.
Bordeaux is similar to Wien from the Business 365 collections, but instead with a focus on seasonal fabrics.
Prices: Suits 7290-7890SEK, Shirt 1490-2190SEK, Trousers starting at 2290SEK, Overcoats starting at 7290SEK.
Eminent – The connoisseurs choice
Eminent is a statement from Blugiallo that they are able to make the finest tailoring to date. With garments made carefully by hand in the heart of Italy, this is the collection for the connoisseur.
Geneve is Blugiallo’s answer for luxury at its best and offers handmade details, a full canvas construction and the best fabric to date.
The Blugiallo collection is the brands own way of expressing their passion for Italian craftsmanship. Sit down with a coffee and take a look at their finest fabric bunches and let the fun begin. This is what Italian tailoring is about.
Prices: Suits 10490-12490SEK.
Spotlight – Black tie party
The spotlight line and collection is where you are able to find Blugiallo’s offers for your next black tie event. Here we are able to find tuxedos and fabrics in all the different fabrics that you ever will need for the parties.
The Tailor Room
After you have been provided with credentials after your first order, you will be able to retrieve full access to the The Tailor Room. This is an easy navigated and designed area and one of Blugiallo’s core ideas of changing the made to measure industry. Blugiallo will present personalized outfits from their collections to match the preference of your last order or personal style. These outfits will be presented in the way of a suit, jacket or even a full outfit with additions accessories such as shirts, ties and pocket square. Instead of seeing hundres of different fabrics and options, the focus will instead be on fewer and well thought through outfits to make it easier for the customers for their next purchase.
In the made to measure section, your personalized outfits will be presented and after choosing an outfit you will be forwarded to finalization page. You do not need to think about your measurements, as these are already saved since before by the Blugiallo team. The only thing that you need to think about is your preference for you tailored garment. A good amount of options will be presented which are carefully optimized for the new customer, but also the more experienced (customized alterations and details can always be discussed with Blugiallo via chat or e-mail). After choosing your specific details, its off to the payment step and that is it! Now you only need to wait 5-6 weeks for your garment to be delivered home to your doorstep or nearest pickup point.
The Tailor Room also offers a smaller selection of accessories and made to order garments. Here we are able to find ties from R.Culturi, pocket squares from the limited collaboration between Blugiallo x R.Culturi and made to order garments such as leisure pique shirts.
I also had the opportunity to met Alexander and Daniel in Stockholm earlier this spring and took some measurements for an army green cotton suit for the upcoming summer season. In the next part of this article, we will take a closer look at the final results and details for my order.
For today’s collage, I would like to like pay a tribute to the iconic waxed jacket. The waxed jacket is a flexible companion no matter the task. It does not matter if you are planning a hunting trip the forest, or if you are planning for a walk in the city. What all waxed jackets have in common are that they will get nicer the longer your wear them as they will develop a beautiful patina over the years.
Engelska Herr has provided the people in southern Sweden with tailored clothing for the latest 100 years. With two new owners in the lead, the store have during the latest years being revitalized, with focus on keeping the heritage and delivering a completely new in-store and online experience.
The store was originally founded by the two ladies Lena and Margareta in 1906 under the name Engelska Kravatt. At that time period, the store presented cravates inspired by British fashion. It was later sold on to Sven Nilsson during 1957 where they moved to the current address at Djäknegatan 22 in the central parts of Malmö. Engelska Herr was founded where focus changed to sell men’s clothing and presentend native brands and later on presented international brands such as Mulberry and Yves Saint Laurent.
In December 2013, two young entrepreneurs by the name Wilhelm Sturesson and Axel Persson bought the store and started a total makeover and a new strategy for the digital sphere. The duo renovated the store with the heritage of the brand in mind, and added a completely new presentation for the assortment. They kept the earthy color schema of blue, grey and beige of the assortment that were hanging on the walls, and replaced stiff and padded jackets with unconstruced shoulders and softer materials.
The old Swedish, German and English brands are now sharing shelves with fashion and tailored clothing from Italy. Instead of just adding big and well known brands, the company have changed its focus to find brands with their own specialty. A few of these added brands are Frank Clegg, Eidos, The Bespoke Dudes Eyewear and Buttero which gifts perfectly with their new vision.
We wanted to re-new and rejuvenate the store – Wilhelm Sturesson
The basement of store, where the old storage was located, have been renovated to give room for the new made to measure initiative under the name of Baltzar Sartorial. The room itself is decorated to offer the customer a secluded area where they have the opportunity to be alone, take a coffee or just look through their collection of fabric swatches.
Engelska Herr is still a haberdashery for men’s clothing, but also an institution for fashion with events and trunk shows from interesting brands. A customer should still be able to fetch the navy suit and a crisp white shirt for the office, but also smaller and specialized brands and unique offerings in store and online. The online part of Engelska Herr is the new core in the company and is located on the newly founded webshop Baltzar. The name Engelska Herr has lived on since the take over in 2013, but changes will be made during 2017. Later this year, the name will be changed to deliver the full experience of their new vision under the Baltzar branding. In addition to this, another store will be merged into the Baltzar concept. The store Richard Gelding is located on the famous streets of Mayfair, 27 North Audley Street in London. This store will tie together the concept internationall
Made to measure – Baltzar Sartorial
I had the opportunity to visit the newly renovated store last summer and decided to commission a suit through their new made to measure service, Baltzar Sartorial. During my visit, I had the honor to meet Max Söderberg which is Engelska Herr’s made to measure specialist. Max have worked with tailored clothing since long and belongs to one of the most experienced specialist within this area in Sweden. With that said, my expectations became a bit higher due to his long experience and knowledge.
I had a vision to create a grey four season double breasted suit, and something that was formal enough to wear at the office, but also light enough for warmer summer days. My decision fell for a tropical wool fabric from Fratelli Tallia di Delfino with a weight around approx 260-280 grams. It was not too heavy, or too light but it was still a bit more orientated for spring and summer. The final result of the suit will be presented in part two of this article that will be posted in the upcoming weeks. Until then, feel free to browse around on Baltzar for some spring and summer inspiration.