Founded in 1711, Gieves & Hawkes is one of the oldest bespoke tailoring companies in the world and located on the venerable No. 1 Savile Row. Today the company is still one of the strongest tailoring houses on Savile Row and offers both their world famous bespoke service but also a well tailored ready to wear collection. For this autumn and winter Gives & Hawkes shot their campaign in the eastern Highlands of Scotland with magnificence landscapes that raises a already elegant collection to another level.
Shot by Eddie Wrey in and around the 15th century Eilean Donan castle with Havy Newton-Hayden and Matthew Holt sets a high standard from the start. The collection is nothing short of superb and top class in a textural variation and with the typical British silhouette. In terms of fabric we can see a lot of English tweeds, heavy wools and flannels with rich shades of brown, green and brown that combines beautifully with each other. The brand does not forget their British heritage and features this in the collection with details such as broad and heavily-paddad shoulders and wide lapels. The ongoing trends for this season with textured coats and double breasted suits makes a strong appearance through the collection but still with the finesse and style of the brand. This will be the third collection for the former Brioni employee, Jason Basmajian and nowadays Creative Director of Gives & Hawkes and he did a great job once again offering a good balance of quality tailoring for the classic and the contemporary gentleman.
We loved the scale and tones of the landscape in Scotland. There was something very masculine and romantic about the tough and remote highland location. The textures of the collection – urban tweeds, rich Donegals and grey flannel – almost formed part of the landscape as the shoot progressed – Jason Basmajian Creative Director of Gieves & Hawkes