The Maftei family started to craft bespoke shoes already in the late 18th century in Romania. The family has always been into the shoemaking industry but it wasn’t until 1987 that Alexandru Maftei and his wife Lucia the started manufacturing shoes that were sold in Vienna, Austria. In 1996 Alexandru himself took the oppertuntiy and opened his first store in Vienna and this was the start of the selftitled brand as we known today. Some years later opened Alexandrus son, Lucian, the families second store in Vienna.14 years later the family opened their third store just outside the central parts of Bucharest, Romania.
The company itself is truly a family business, most of the employees are actually somehow relatives to each other. It’s Alexandru and his wife Lucia who mainly takes care of the lasts and the finishing of the products. Their son, Lucian, is a shoemaker in third generation and he designs new lasts and shoes for the company. He makes all lasts for his customers coming to his shop in Vienna and is visiting monthly various cities in Germany to meet his customers there. Lastly but not least Alexandrus daughter, Roxana who’s the youngest and most inexperienced also have important role in the company. She’s still an apprentice and for now it’s Roxana who manages the main part of the trunk shows and social media related tasks. Even the handful of people that works in the workshop in Romania are related somehow and that’s something that’s not common these days.
The manufacturing is split into two parts and the first one is done in Vienna. It’s here where the measurements, lasts and the finishing are taken care of. The second part is done in Romania and that’s where shoes more or less are put to together. Maftei told the community a while ago that they are going to centralize the whole production process to Vienna in the near future to have more control over it.
Maftei is famous to deliver one of most affordable bespoke shoes on the market. The prices starts at €1000 and depends mostly on which construction and leather you choose. The second pair of shoes will be nearly €200 cheaper because that your last already has been manufactured in the first order. This means that you could get a pair of bespoke shoes for as low as €800.