I have wanted to add this section to the blog for a while now and it is finally here, a completely new guide to my favorites stores around the world. It does mpt matter if it is about finding interesting stores in Stockholm or in New York, in time the best menswear stores will be featured here. I was recently in New York and had the opportunity to visit many different stores that I always wanted to visit because of their passion, brands, staff and interiors. First up in this guide will be my personal favorite store, a online based store with the name No Man Walks Alone. A store with one of the most interesting brands under the roof and that also delivering something new and fresh among all online stores.
No Man Walks Alone was founded in early 2013 by Greg Lellouche and his team in the big apple, New York. The store is a web-based one but with the possibility to visit their office during working hours to try on products, get measured for different brands offering MTM (made to measure) or just sit down and get a cappuccino with Greg himself. This is just not another menswear store, it’s a store about embracing the people who make quality craftsmanship, with honesty and passion behind their clothes. These values can be also found in the bit odd stores name, No Man Walks Alone, which comes from a line by Humphrey Bogart to Audrey Hepburn in movie Sabrina from 1953. A line which Greg mean that can be translated that there are men who values unique and quality products instead of the uninspiring products that the fashion industry often is offering.
The idea behind the store is that they want to offer products from brands that often only focus on producing one particular garment and master that like no else does. To do that the team have traveled all around the world to workshops, studios, factories and met talented and passionate peopled who offered this. Greg and his team know every item in the store, and each garment was selected for a reason, it doesn’t matter if it’s a casual sweater or a suit, every piece has it’s own special place in the store. A lot of the products is actually exclusively produced for the store, they pick the styles, materials and details to make unique garments. They collaborate with the Neapolitan bespoke tailor Sartoria Formosa, made their own silhouette for Eidos Napoli’s formal wear and handpicked shoes from Hungarian shoesmarker Lazlo Vass. This is just to a few of the ongoing collaborations and more will probably come in the future if there’s a request for it by the customers. In addition to these they also offer various brands such as clothing from the Japanese dandy Camoshita, from shirt specialist G.Inglese, Florentine tiemaker Tie Your Tie, rainwear from Swedish Stutterheim and pants from Italian Rota.
There’s also something else that makes No Man Walks Alone stands out from the crowd. Instead of just offering an ordinary online store Greg decided that he wanted to be more interactive with the community. First off he created something that’s called The Newsroom, where inspirational articles will be featured by the team and carefully chosen writers. When new articles is published these is included in the weekly newsletters, something that brightens up a newsletter without any doubt. Articles are often written in such state that curious customers can be guided on what to wear, how to wear it, typical wardrobes classics etc. Newly published articles such as how to wear the turtleneck, how to find you right size for a sweater, the tweed overcoat and why it’s more flattering than the black one are just a few examples on what to expect. Next we have the Collective Action, an initiative where you can vote for a limited collaboration with different brands. Last year two ties from Drake’s were featured and this time it’s time for the legendary French footwear maker Heschung. In addition to all this, Greg and his team has aslo caught up how important social media is nowadays and they are active on all platforms, this includes answering questions personally on the famous Styleforum. I think No Man Walks Alone is on to something big here and if this continue will they probably be one of the best online stores in the world, both in terms of the product range but also personality and customer service.