I could not resist to visit one of the most interesting and mentioned men clothing store on the internet when I visited New York in February. I visited The Armoury NYC, an extension of the famous store in Hong Kong, a store that will be provide the New Yorker’s with one of the best tailored clothing assortment for many years ahead.
The Armoury is a relative young store which was established in Hong Kong in 2010 by the duo Alan See, Ethan Newton and Mark Cho. The plan behind the store was simple, to offer products that’s been crafted by passionate people and to work closely with them to improve or change the products. This means that only a selective number of brands will be sold in the stores, brands that the staff at the Armoury can be proud of selling. A more than welcome sight to today’s trend with products that’s masked by expensive advertising and mediocre quality.
In late 2013 a extension of the Hong Kong store was opened in New York at 168 Duane Street. New York, the big apple itself with all its travelling businessmen and the growing interests for men clothing made this a perfect location for the third store. The new store brought some exclusive brands with them such as the Liverano & Liverano, Ring Jacket, Orazio Luciano and St Crispin’s, brands that’s nearly impossible to get a hold of overseas. Another welcome investment is without any doubt the own labeled brand, which consists of garments that’s been put together in collaboration with their favorites workshops and mills. For the last fall season they made a collection of knitwear in conjunction with their favorite mill in Scotland, which is a perfect example how close the store actually works with their manufacturers. This is where the store stands out from the crowd, featuring more exclusive brands than any other shop in city but still bringing something new to a already overstuffed retail market in New York. Aside from the ready to wear assortment, The Armoury also have an impressive line-up for bespoke and made to measure options. From bespoke by the Florentine atelier Liverano & Liverano, to bespoke trousers from Ambrosi Napoli, to made to measure from Neapolitan Orazio Luciano and custom footwear from Austrian Saint Crispin’s.
This is a store that you shouldn’t miss if you’re visiting New York or Hong Kong, it’s a paradise for us who like tailored clothing and offering one of most interesting brands under one roof.
The Armoury NYC, 168 Duane St, New York.
Phone: +1 646 613 7613
Monday – Friday: 11 am – 8 pm (EDT).
Saturday: 11 am – 7 pm (EDT).