Suitsupplys latest spring and summer campaign was discussed both here on the blog and on other websites about the bold nature of campaign. Today we will look closer at something completely different from the brand and that’s the latest Jort spring and summer 2015 collection. A collection which has become famous for offering one of the best price-performance ratio on the menswear market.
The Jort collection was introduced last spring with the famous Dutch business man and TV host, Jort Kelder, as a front man for the new project. The concept behind this collection is to offer a classic but playful garments with exclusive materials but still to affordable prices. The main differences between the standard line and the Jort line is that the suits and jackets are fully canvassed, compared to the standard line that’s half canvassed. In terms of fabric there’s always fabric featured from the best mills in the world and with small details such as real horn buttons and hand stitched shoulders. Trousers offers more details such as side adjusters, button fly and suspender buttons. Same goes for the shirts that borrows the details from the “Red Line” which includes the hand stitched shoulder (spalla camicia), mother of pearl buttons and handsewn buttons. Focus is instead on more exclusive fabrics, collars and cuffs for the Jort shirts.
The new campaign for the upcoming spring doesn’t disappoint. The classic colored suits such as the navy, blue and grey is still there but some of them have a unique and useful feature from the new product line, the Traveller. The unique thing about these suits is that they are constructed with a wool and mohair mix that makes them very resistant to wrinkles and creases. Other than that, we have collection with beautiful colors and fabrics for spring and summer and as always offered to reasonable prices.