Clothing

I discovered Francesco Serraiocco nearly two years ago and have ever since followed the footsteps of the brand. I decided to take a closer look at the brand and ordered a custom tie, and today I’m able to show the result. 

Francesco, or Frank as he is called, has always had a creative and artistic side and in 2012 he finally decided to create his self-titled brand, a brand that goes back to his Italian roots and focus on the finest craftsmanship and quality. The inspiration behind the brand comes from the Neapolitan tradition and its classic construction and techniques. Cucito a mano, or handsewn is a key word for the company and the tailored clothing are made in the heart of Napels. Wider and higher placed lapels, exaggerated quarters and breast pockets, and the characteristic spalla camicia shoulder are just a few of the details that are featured.

Bespoke jacket in a glen check fabric.

With inspiration from the Neapolitan style, Frank started to learn the craftsmanship behind tie making and ended up developing his own pattern. The idea began with creating a true seven-fold tie but after hours of researching and creating different patterns, Frank ended up creating an unique nine-fold pattern. The ties are made entirely by hand and takes nearly 4-6 hours of labor to complete. 

I just want to emphasize the overall goal of my brand is to create a product that is for the connoisseur. I want to make something that no machine can replicate. These are lifestyle garments and my hope is that they are appreciated by the wearer in the same way a painting is to an art collector. – Frank Serraicco

I decided that I wanted to take a closer look at the brand and choose to order a tie. Frank offers a form of made to order service as the ties are created upon request. What this means is that you will have the possibility to choose between various of fabrics and just a small amount of these choices are available on the website today. For my tie, I personally e-mailed Frank as I wanted a forest green fabric either in linen, silk or lightweight wool. He ended up showing me a fantastic raw silk fabric in exactly the forest green color that I was looking for.

Once you have chosen your fabric, the tie will be created in Frank’s nine-fold pattern as mentioned earlier. Keep in mind that there are no other options to choose from as Frank only works with his nine-fold pattern. You are able to choose a width of either 8 or 9 cm and your preferred length of the tie, which I would personally say are one of the main reasons for ordering a custom made tie. The delivery time may vary, but it normally takes around 4-6 weeks before you have it at your doorstep. 

The delivery time was as promised for my tie and my first impression was that the fabric was absolutely stunning. A closer look at the tie reveled that Frank has put a lot of time and effort into crafting this. The hand stitching and rolled edges are made by an experienced hand, and still has the characteristic feeling of the uneven beauty of a handmade product. The tie feels balanced, which all tailors do not master when using a nine fold construction and without any interlining. You can also see that this is a true nine-folded tie with nine folds visible on both ends of the tie.

With a price starting at $175 and this level of handwork, I would say that this is something out of the ordinary. This has my approval of a product of great craftsmanship and quality and I will without any doubt order from Frank again in the future.