One of many benefits of a sport coat is the versatility to wear it with different garments from your wardrobe. Combine it with a pair of formal wool trousers for the office, or denims for the walk in the city. For today’s collage, I would like to show how to wear the later.
There have never been so many alternatives to choose from when it comes to tailored made to measure garments. That means that newly created actors needs to offer something unique. It could be that their products stands out from the crowd in terms of quality, options, the amount of fabrics or even quicker delivery options. One new player that are filling one important gap on the market is Blugiallo, a company that offers a new digital experience for the Swedish customers.
Everything began in late December 2013 in a small restaurant located in the central parts of Bologna, Italy. The two friends, Alexander and Daniel, were having a dinner conversation whereupon an elder gentleman entered the resturant. The lively discussion about the ongoing Champions League stopped and the focused changed to this flawlessly dressed gentleman, wearing a double breasted suit tailored to perfection. The elder man leaves the restaurant, leaving the friends to their own thoughts and both agreed on that they had a long way to reach the same level of elegance.
The conversation continued and they started to discuss the unjustified focus on quick fashion, the respect of craftsmanship, tradition and the quality for clothing. Looking back at the elder gentleman, who was clearly wearing a suit made by his local tailor, showed something out of the ordinary. Both continued and agreed on that it could not be that convenient, or economically for the wallet to run to your tailor to sew new clothing in this traditional way. Why not combine this fantastic and traditional craftsmanship in a modern and digital service with focus on flexibility and the customer?
And so, the idea was born in in the track of the love that the two friends have for Italy and its traditional craftsmanship. It was decided, the best of Italian and Sweden created the brand Blugiallo with one promise, a made to measure service fit for the 21st century.
21st Century made to measure
Made to measure should not be complicated, and Blugiallo’s vision is to simplify the process and offer a service fit for the present. With a core focus on a digital and customer experience, its a leap to take the made to measure service to another level.
Instead of presenting just another made to measure service, Blugiallo wants to offer a simplified and complete packages for its customers. The first step to take a part Blugiallo’s service is to book an appointment with them, either by visiting their showroom in Borås, one of their trunk shows or to book a private meeting for their corporate service.
After the initial meeting, your garment will be delivered to your home address or nearest pick-up point within 4-6 weeks along with details for your own personal profile online. With this profile, you will be able to order made to measure and made to order garments and accessories online without attending any meetings or trunk shows.
Their customer service team will always be able to assist you with updating your measurements, giving you style tips or discussing your next order through live chat and e-mail.
Instead of presenting an ordinary made to measure service, with numerous of collections and choices, Blugiallo have simplified the process and put together different offers from the start. Blugiallo’s vision is to offer handpicked collections, with different styles, fabric selections and details to make it easier for the customer.
Blugiallo offers the following categories as of today: Business 365, Four Season, Eminent, Spotlight. Each category are divided into smaller collections, where every collection represent different constructions, fabrics and silhouettes. The reason behind having different collections for the categories is to make it easier for the customers to find what they want, without having too many alternatives to choose from. This could be one of the key items to achieve a successful made to measure service based online.
Business 365 – Basic and minimalistic
Business 365 is the entry-level category which consists of three collections to choose from. These collections are highly recommended to choose if you never tried made to measure clothing before as the lower entry price gives it them an excellent price and quality ratio.
Stockholm is the most basic collection to choose from and is characterized by its minimalist style and colors. It is affordable and an excellent first choice for new and inexperienced customers.
Amsterdam focus instead on a more exclusive construction and fabrics compared to Stockholm. This collection offers the widest selections of fabrics to choose from, but still considered to offer a very good price, construction and quality ratio.
Wien is the most exclusive choice among the Business 365 collections. Wien focuses on luxurious fabrics and the more costly full canvas construction in an affordable fashion. This is the choice for the connoisseur that only wants the best, but with a limited budget.
Prices: Suits 5490 – 7290SEK, Shirt 1290-1490SEK, Trousers 1990-2290SEK, Overcoats 6890-7290SEK.
Four Season – Seasonal favorites
Four Season is Blugiallo’s most interesting category with focus on seasonal favorites and constructions. Compared to Business 365, this collection changes the spotlight to light constructions, colors and patterns consisting of two collections, Bologna and Bordeaux.
Bologna are the foundation of the Four Season collections and offers seasonal fabrics with a lighter canvas construction and unconstructed shoulders. If you are after a leisure and more sport influenced suit or sport coat, this is the choice.
Bordeaux is similar to Wien from the Business 365 collections, but instead with a focus on seasonal fabrics.
Prices: Suits 7290-7890SEK, Shirt 1490-2190SEK, Trousers starting at 2290SEK, Overcoats starting at 7290SEK.
Eminent – The connoisseurs choice
Eminent is a statement from Blugiallo that they are able to make the finest tailoring to date. With garments made carefully by hand in the heart of Italy, this is the collection for the connoisseur.
Geneve is Blugiallo’s answer for luxury at its best and offers handmade details, a full canvas construction and the best fabric to date.
The Blugiallo collection is the brands own way of expressing their passion for Italian craftsmanship. Sit down with a coffee and take a look at their finest fabric bunches and let the fun begin. This is what Italian tailoring is about.
Prices: Suits 10490-12490SEK.
Spotlight – Black tie party
The spotlight line and collection is where you are able to find Blugiallo’s offers for your next black tie event. Here we are able to find tuxedos and fabrics in all the different fabrics that you ever will need for the parties.
The Tailor Room
After you have been provided with credentials after your first order, you will be able to retrieve full access to the The Tailor Room. This is an easy navigated and designed area and one of Blugiallo’s core ideas of changing the made to measure industry. Blugiallo will present personalized outfits from their collections to match the preference of your last order or personal style. These outfits will be presented in the way of a suit, jacket or even a full outfit with additions accessories such as shirts, ties and pocket square. Instead of seeing hundres of different fabrics and options, the focus will instead be on fewer and well thought through outfits to make it easier for the customers for their next purchase.
In the made to measure section, your personalized outfits will be presented and after choosing an outfit you will be forwarded to finalization page. You do not need to think about your measurements, as these are already saved since before by the Blugiallo team. The only thing that you need to think about is your preference for you tailored garment. A good amount of options will be presented which are carefully optimized for the new customer, but also the more experienced (customized alterations and details can always be discussed with Blugiallo via chat or e-mail). After choosing your specific details, its off to the payment step and that is it! Now you only need to wait 5-6 weeks for your garment to be delivered home to your doorstep or nearest pickup point.
The Tailor Room also offers a smaller selection of accessories and made to order garments. Here we are able to find ties from R.Culturi, pocket squares from the limited collaboration between Blugiallo x R.Culturi and made to order garments such as leisure pique shirts.
I also had the opportunity to met Alexander and Daniel in Stockholm earlier this spring and took some measurements for an army green cotton suit for the upcoming summer season. In the next part of this article, we will take a closer look at the final results and details for my order.
For today’s collage, I would like to like pay a tribute to the iconic waxed jacket. The waxed jacket is a flexible companion no matter the task. It does not matter if you are planning a hunting trip the forest, or if you are planning for a walk in the city. What all waxed jackets have in common are that they will get nicer the longer your wear them as they will develop a beautiful patina over the years.
The grey suit is a wardrobe staple, but are sometimes presented as a boring and formal choice. That may not always be true, and there are many ways to make the grey suit more interesting only by combining the right accessories. For today’s post, I wanted to go for a classic outfit in a seasonal touch with the cotton and linen suit from Boglioli.
A blazer may feel too formal for some, but there are other alternatives to begin with. A knitted blazer is the perfect combination of formality and sportswear. It is leisure, comfortable and easier to wear with everything you throw at it such as a pair of jeans or chinos. Today’s collage flirt with the early days of summer, where you will be able to wear your knitted blazer with the classic and elegant panama hat and a pair of tassel loafers.
Spring is finally here and the temperature is reaching the level when you are able to throw off the coat. Instead, you are able to wear a suit on its own to embrace the weather, and instead focus on colorful and lightweight accessories. Today, I choose a navy suit from Oscar Jacobson as the foundation in the outfit, combined it with a casual oxford shirt from Morris and a pair of suede monk straps from Santoni. With the addition of the lightweight regimental grenadine tie from Eton, a colorful and playful pocket square from Drake’s, it becomes a excellent outfit for spring. Do not forget a pair of sunglasses to protect your from the sun, in this case a pair of classic rounded Ray-Ban’s.
The bomber jacket has received an enormous popularity the last couple of years and there are various of alternatives to choose from in stores and online. Many brands takes inspiration from the original design to create something own and unique, and one of these are the English based Private White V.C. Thanks the versatility of the bomber jacket, it can almost be worn with everything that you are able to find in your wardrobe. Wear it with a pair of denims, or why not a pair of flannel trousers? The choices are many, so I created an inspiration collage to make it easier for everyone out there.
Today, I would like to introduce you to a different kind of online store. With focus on craftsmanship and the artisans behind every unique product, the online store Jeeves is an online store for those who value authenticity in design, materials and production. We are able to find handmade shoes in the finest quality, and accessories to accompany you along the way.
Allow me to introduce Tom Brone, a guy that recently graduated in finance and menswear enthusiast from Brugels in the north western Brussels. Tom always had a passion for beautiful things and in particular shoes and accessories, and that is where the journey began. He started to learn more about the craftsmanship and secrets behind the creation of shoes and accessories.
The idea behind the store Jeeves began for Tom by reading and listening on different members in forums such as Styleforum (Jeeves has an affiliate thread on Styleforum here). With numerous of read posts and articles about different types of leather, construction methods and fabrics, Tom started the idea to sell an unique set of shoes and accessories online. He went to different trade shows and leather fairs to be able to get the opportunity to discuss topics and to find the right persons and suppliers. Since the start, it has always been important to find the right persons for each product. The vision was to create classic and timeless products, and Tom only wanted to work with smaller workshops that shared his idea.
Tom was able to create a close relationship with the well known shoe maker Vass Shoes from Budapest, which naturally became the first line of products for the store.
Vass Shoes was founded in the early 1970’s in Budapest and have went through a lot changes since then, but the passion and attention to details have always remained. Vass only creates shoes with leather from the finest tanneries in the world and the shoes are completely made by hand in the workshop in Budapest. Old techniques are only used and Vass are one of the few brands in the world who are still crafting the whole shoe by hand. Jeeves offers both ready to wear shoes from Vass and made to order shoes that can be ordered here.
During his travels in Budapest, he also met a craftsman and his team with an obsession of creating the the best possible belts from scratch. Some small changes were introduced to the manufacturing and it was decided that only full grain leather should be used for the belts. The most common way is that manufacturers uses lower quality leather for the lining and synthetics such as polyester for the interlining to save on the material costs. The full grain leather will however be more flexible and last longer.
With Vass Shoes in the lineup, Tom naturally continued to expand the collection with the Italian socks specialist Bresciani and their famous socks in cotton, wool and cashmere. With a combination of long experience in the Italian socks industry and advanced machines, Bresciani creates one of the finest socks available to date. The socks features a hand-linked toes and over 13 hand controlled station to be able to provide the highest possible quality.
To provide a full range for the shoes lover, a few accessories are also added from the Abbeyhorn in England. Since 1749, Abbeyhorn have provided horn buttons and accessories to companies all of the world. With the beautiful finish and durability of horn, the accessories will last for decades.
Jeeves is a young and interesting store that have created a reputation among the style forums on the internet. They belong to one of the few official retailers in the world that provides ready to wear and made to order shoes from Vass. That if something says a lot about the online store Jeeves.
Let’s face it, blue is the most forgiving and easiest color to match. It can be matched with the full color palette, but what has been on the table for a while is the monochrome way of styling. For today’s inspiration collage, I would like to show how to combine this in an elegant and usable way.
Today I would like to present something that you do not see every day. Let me take you on a journey through the magnificent landscapes of Sweden in the latest collaboration between Blugiallo and R.Culturi, Welcome North.
Blugiallo of Sweden, a made to measure company from Borås in Sweden started a journey to explore the opportunity of creating something unique to complement their tailored clothing line. With an already strong experience within tailoring clothing, a natural idea was born to create a set of accessories. The idea later developed and became an extraordinary collection of artistic pocket squares in collaboration with the New York based brand R.Culturi. The result was the collection Welcome North.
With influences of the astonishing landscapes of Sweden, the brands succeeded to create an unique collection of pocket squares that breathes quality, craftsmanship and creativity. By combining Blugiallo’s passion for menswear and R.Culturi’s mark of perfectionism, a collection was slowly born. A red thread was created for the collection by the Swedish artist Sara Johanna Svensson which has her homecoming in same town as the founders from Blugiallo.
Sara was able to draw a series of stunning motifs consisting of five pocket squares that describes the journey through the landscapes of Sweden. The design focus on the Swedish view and importance of the sun and stretches from the vast gate of Lapporten in the north, to the open seas in the west coat of Bohuslän.
The collection will at the beginning be available by contacting Blugiallo, through Blugiallo’s trunk shows and later on at their new online shop.
Gates to the Unknown. A drawing that describes the incredible gates of Lapporten in Kiruna located in the northern part of Sweden.
Northern Lights, Northern of Sweden.
Northern Lights. A pocket square that illustrates the magnificent color of the nature in the sky filled with stars. A unique act of nature that are only found in the Northern parts of Sweden.
Elements. A pocket square inspired by the elements of the nature reserve of Jätturn in the middle of Sweden.
Open Seas, Bohuslän.
Open Seas. The design of the Open Seas pocket square is inspired by the calmness and beauty of the open seaside in the west coast of Sweden.
Island Harmony, Gotland.
Island Harmony. A colorful pocket square drawn with influences from the iconic stone coast of Gotland.